Ferrari’s Fabulous Editorial retouch by Studio Impress
Editorial retouch for Ferrari’s Fabulous TOFM featuring Shindy Xin Di Meng
Shindy Xin Di Meng – creative director and founder of Camin, a leading textile design company in China. Surprisingly, aside from success this woman entrepreneur has a really long-term passion for the Prancing Horse. She remembers the first time she saw a Ferrari, an F355 Spider parked at Sydney harbour: It was “love at first sight”.
Shanghai-born Shindy had emigrated to Australia as a teenager, and has thus far lived in eight different countries. She is a lover of motor sports, a love that began when she witnessed the 2004 Ferrari victory at the Shanghai Grand Prix. A Corso Pilota Intro course soon followed, leading to her becoming a Cavalcade competitor. Her first Ferrari was a red 458, something she describes as “my best-ever birthday present, to myself.”
In 2012 Shindy became the first Chinese competitor in a Cavalcade event. With her best finish thus far being a creditable third-place in the USA, in her Ferrari California T. But her happiest moment was her victory in last year’s 70th Anniversary China Silk Road rally, in her Ferrari 458. She loves driving her car so much that she even located her company offices some 30 kilometres from the city centre “so that I can have time alone with my car.”
The world’s most powerful brand
Ferrari is the world’s most powerful brand. And not simply in the opinion of millions of Prancing Horse enthusiasts the world over. But according to the annual list compiled by leading brand valuation experts, Brand Finance. Ferrari took the number one spot of the top five most powerful brands in 2013 ahead of the likes of Google, Coca-Cola, PwC and Hermes on a list that includes the 500 most famous companies in the world.
Photography (c) Algirdas Bakas
