What is advertising and commercial photography?
One of the most demanding branches of photography is advertising or commercial photography and editing. The pictures we see in catalogs and advertisements are not only explicit quality, they also contain various photo manipulations. It is very important to put accents on the product and these pictures don’t necessarily include a model.
Commercial photo editing enables many different ideas to become reality. To do this, an editor usually adds objects, changes backgrounds or combines several photos together. Also, these pictures are used to advertise products or services and, therefore, they need special treatment. The purpose of commercial photos is to reveal the best qualities of the product or introduce services. Editing these pictures is a responsible job as they might determine the fate of your business.
Creating a high quality commercial picture
Advertising and commercial editing requires skills and experience. A professional editor can create an appealing and attractive advertising image within a few hours. Nevertheless, it is important not to underrate this job as the professional editor has a lot to do with it.
The first thing to mention about commercial photos is the composition. The picture must be persuasive and expressive, it must catch the eye at the first glance. Therefore, the way the objects are arranged must be unique and creative. Of course, different types of commercial products require different approach. For example, food photography differs quite a bit from fashion photography. Still, all these photos must deliver a message about the product and attract potential customers.
Another aspect of commercial editing is photo manipulations. It has a key role here too, because commercial pictures create perception, not reflect reality. Sometimes it is necessary to add objects or remove them. Also, in some cases, various parts of the pictures can be taken from different images. It ensures the maximum quality of the final picture.
Background editing is not something exceptional here, but it is also crucial. In many cases, the pictures contain not only the products. It is impossible to take a picture of objects that do not exist or are hard to find and operate with. Due to this, sometimes we can cut the original background from the picture and choose a new one. Yet, some other pictures don’t have any background at all and, with the help of greenscreen, they are ready to receive any background right after the shooting.
Commercial editing at Studio Impress
At studio Impress, we provide the highest quality commercial editing services. Our team has a lot of experience and skills. If you run a business, don’t hesitate to contact us, we can help you to grow your audience. Our services come at reasonable prices, too.