Photography and advertising
If you own a business, you are probably looking into ways to show the best of your products. E-commerce photography is exactly what you are looking for as it takes care of your image and focuses on your production. It includes shooting for e-shops, various catalogues, restaurant menus or posters used in advertising. The type of production also varies – food, cosmetics, healthcare products, clothing and accessories, also, jewellery and other items. Most importantly, any of these objects can glow with luxury and quality if handled correctly. Of course, the most important part of these pictures is professional editing and retouching. But why is it so important and what to expect?
E-commerce photo editing
There is a great difference between pictures meant for personal and commercial use. Obviously, editing for business requires special attention as these pictures will be the face and the highlight of your business. Also, the retouching process and techniques are different as shots don’t necessarily include a model.
For example, jewellery and accessories shooting might include both pictures of various items separately and with a model wearing them. In general, photography and post-production of jewellery, accessories and other wearables is one of the trickiest and most challenging. The reason for that is quite simple – items are usually highly reflective, gemstones or other intensively colourful parts look dull straight after shooting, it is difficult to arrange proper lighting setup. Therefore, professional editing is a must here as it is the only way your customers will be able to see high-quality pictures. There are several steps an editor will take to make your product stand out.
First of all, many accessories, perfume containers or pieces of jewellery have metal or glass parts that easily lose their shine, contain fingerprints or dust and uneven surfaces. An editor will retouch these defects and your product will look flawless. Another important part is dealing with bad reflections. Brush tools and healing will usually get rid of them, but sometimes an editor might need to replace them if reflections are too bad to retouch. After colour and shadow corrections and adjustments, the pictures are ready.
An editor can enhance pictures of any product you want to advertise, your imagination is your only limit here. No matter what product you have, a professional editor will surely do the best job to make it look perfect and attract you more customers.
Professional editing: various services
At Studio Impress, we offer the highest quality editing and retouching services. If you want to sell your product, create a high-end catalogue or edit pictures for your business website, we are at your service. Our professional team works 24/7 to deliver perfection, and that is the only way we know. You don’t have to waste your precious time and effort trying to edit the pictures yourself. Trust this to the hands of professionals and enjoy the highest quality results.