The purpose of art photography
The pictures we see in the art or conceptual photography look like they belong to another world. They are perfectly beautiful, sometimes even magical, the models and the objects around create a persuasive scene. Art photography aims to express the whole story or concept. Therefore, editing these images is a tedious and thorough job. It is not enough to retouch it at a beauty level, it also includes complicated compositions which usually call for photo manipulation.
In art photography, the main accent may be the model, but the outfits, the mood and surroundings are usually even more important. You have probably noticed that various posters and advertisements use it. It is because of absolute freedom the art pictures have. They don’t have to be realistic or natural, they combine at the first glance incompatible concepts and objects. Many of that is a result of a high-end professional retouch and editing.
Art retouching is different
Art photography requires a concept first. It might be anything from the advertisements to fashion. Then, after you know what message you want to deliver and have a shot to work with, the editing starts.
An editor must make look a model perfect. Thus, he performs beauty retouching first. All skin flaws, unwanted objects and defects are removed. Also, it is important to enhance the face features and the posture of the model, here such techniques as dodge and burn or frequency separation come to use. In art photography, the model does not have to look natural, so the colour retouching might be different from usual beauty pictures. The skin tone, colours and exposure might be adjusted in order to impress the audience, not to reflect the best features of the model.
Another important part is photo compositing. Usually, in art pictures we see models surrounded by birds, thrown in the middle of water or space, etc.. All these shots simply can’t exist in reality, therefore, an editor has to create them digitally. Adding or removing objects and combining several shots for a better effect is quite common. In some cases it is necessary to change the whole background. Here, an editor can help you decide which background is more suitable. In the end, the final picture must look uniform and this is a subtle job to do. It is important not to overdo, though, as here it is quite easy to go from expressive and powerful to overly exaggerated and effusive.
Professional art editing
A professional editor, however, has a well trained eye and will not disappoint you. At Studio Impress, we provide only the best quality art editing services. If you want your business to stand out, this is a place to make your ideas come true. Our team works 24/7 to deliver perfection and create impressive art from your picture. Even more, we do it all at reasonable prices.